Recent changes in email protocols could be affecting your email delivery. Here’s how to ensure your setup is correct.
Every time you send an email from your business, multiple checks occur behind the scenes to verify its authenticity.
Email providers like Gmail and Microsoft use sophisticated algorithms to evaluate the legitimacy of each email.
They aim to identify spam and phishing emails, which masquerade as trusted sources to steal login details by directing people to fake websites.
To authenticate emails, three primary methods are used:
SPF (Sender Policy Framework)
Think of SPF as a guest list for your email. If your email server is on the list, the message gets delivered. If it’s not, the server suspects it might be an impostor.
DKIM (DomainKeys Identified Mail)
DKIM works like a unique stamp on your emails. When the recipient gets the email, they check for this stamp to ensure the message hasn’t been altered during transit.
DMARC (Domain-based Message Authentication, Reporting, and Conformance)
DMARC sets the rules for handling emails that don’t pass SPF or DKIM checks. It can instruct the server to reject the email, quarantine it, or allow it but mark it for the recipient to scrutinize.
What You Can Control
As of February 2024, major email providers like Gmail and Yahoo require businesses to have DKIM and DMARC configured, or their emails might not be delivered.
Thousands of businesses are likely affected by this change, often without realizing that their emails are going undelivered.
Don’t get caught off guard. We can quickly and easily check your email setup without needing access to your systems. If we find any issues, we’ll guide you on how to fix them.
Secure Your Business's Future Today
Book a 20 min working session. By the end of our session, you’ll know if your email setup is correct. There’s no obligation to purchase anything.